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How I Used My Doctorate to Upgrade My Self Branding

Doctor of Business Administration in Digital Transformation

By Dr. Ashith Piriyattiath | Doctor of Business Administration in Digital Transformation & Artificial Intelligence
Powered by IMET Worldwide

“A Doctorate isn’t just an academic badge—it’s a strategic move for personal brand elevation.”

Visibility is just as important as capability in the digital-first world of today. I had established a solid career foundation in digital transformation and IT leadership. However, I discovered that my brand did not adequately convey the breadth of my creativity, vision, and experience. I needed a game-changer that would give me a competitive advantage in the C-suite.

That’s when I chose to pursue a Doctorate of Business Administration (DBA) with a focus on Digital Transformation and Artificial Intelligence at IMET Worldwide. What followed wasn’t just a degree—it was a game-changing upgrade to my professional identity and self-branding.

Reframing Expertise Through the Doctorate Journey

I had previously worked extensively in business modernization, AI research, and technology implementation. However, I was able to make the connection between academic credibility, personal branding, and visionary leadership thanks to the IMET Worldwide DBA program.

With this Doctorate program, I was able to: 

  • Examine AI-driven innovation frameworks in depth
  • Examine how enterprise strategies are changing as a result of digital transformation.
  • Develop research-based insights that enhanced the authority, clarity, and depth of my voice.
  • Establish myself as a reliable authority on issues related to AI and transformation.

This was about elevating, not just learning.

The Self-Branding Shift: From Expert to Influencer

The doctorate had an instantaneous and noteworthy effect on my professional influence and online presence.

  • I started publishing articles and insights on AI & DT, reaching a global audience, and I turned my LinkedIn profile into a branding asset fit for a C-suite.
  • I was invited to speak at panels, tech forums, and conferences. My study started to become more well-known in both academic and business circles
  • Above all, I started drawing opportunities rather than chasing them.

Beyond simply being qualified, the title Dr. Ashith Piriyattiath came to represent leadership, vision, and change.

Why IMET Worldwide Was the Right Choice

Choosing IMET Worldwide wasn’t just about academics—it was a strategic decision aligned with my growth goals.

What made the program powerful:

  • A curriculum designed for future-forward professionals in AI and Digital Transformation
  • Flexibility to balance my full-time leadership role with academic progress
  • Access to mentors who are both scholars and practitioners
  • Strong emphasis on real-world relevance, research publication, and branding support

IMET gave me not just a degree—but a platform for global visibility and executive positioning.

More Than a Title—A Transformation

Today, as Dr. Ashith Piriyattiath, I lead and influence at a higher level. My doctorate journey gave me the tools to:

  • Turn insights into industry impact
  • Lead conversations around AI strategy, innovation, and transformation
  • Inspire other professionals to step into their leadership potential
  • And build a digital-first personal brand that commands trust and respect

If you’re already successful, but looking to amplify your influence, authority, and digital identity—a doctorate may be the smartest next step.

Ready to Elevate Your Brand?
Explore how the Doctorate of Business Administration in Digital Transformation and AI at IMET Worldwide can help you lead with vision—and be seen.

👉 Discover the Program at www.imetworldwide.com

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